It Looks Like Some Of Whitney Houston’s Fans Don’t Want A Hologram Tour Of The Beloved Singer

Whitney Houston

Source: Luciano Viti / Getty

The owners of Whitney Houston’s estate have announced plans to release a hologram tour featuring imagery of the late singer.

The tour will launch seven years after Houston’s tragic death which occurred in February 2012.

According to Houston’s sister-in-law Pat, who is also executor of the late singer’s estate, the hologram is just one of many projects lined up as part of a new marketing deal. Houston’s estate is also currently working on a possible broadway musical, branding deals and unreleased music.

The hologram is scheduled to perform Houston’s biggest hits like “I Wanna Dance With Somebody (Who Loves Me)” and “The Greatest Love of All,” and will feature backup by her original band and back up singers, including Houston’s half-brother Gary, who is also Pat’s husband.

“Everything is about timing for me,” Pat Houston said in an interview with the New York Times. “It’s been quite emotional for the past seven years. But now it’s about being strategic.”

The choice to launch a hologram tour comes as part of an exclusive deal Houston’s estate signed with Primary Wave Music Publishing, a boutique music and marketing company based in New York.

“As part of the agreement, Primary Wave will acquire 50 percent of the estate’s assets, which include the singer’s royalties from music and film, merchandising, and the right to exploit her name and likeness. The deal values the estate at $14 million, according to two people familiar with the arrangement,” writes the Times.

But many of Houston’s fans were not pleased to hear the news and expressed their discontent on social media.

However a few fans voiced excitement and were happy about the upcoming developments.


Either way, it looks like Whitney will be coming soon to a city near you.