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Gucci’s New Campaign Features Only Black Models


Mid heel moccasins with GG mirrored hardware and a pleated skirt and jacket feature in the new #GucciPreFall17 campaign shot by @_glen_luchford. Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds

A post shared by Gucci (@gucci) on Apr 14, 2017 at 11:19am PDT

Nearly two months ago, we predicted that Gucci’s’ next campaign would feature only black models after the Italian luxury brand posted a series of videos featuring only black models on their Instagram account tagged with the hashtag #GucciPreFall17.

Well, we were correct. Just earlier this week, the fashion house debuted their pre-fall 2017 campaign and there’s nothing but beautiful melanin to gawk at.

Presenting the #GucciPreFall17 campaign: referencing the spirit of England’s underground Northern Soul movement of the 60s. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds

A post shared by Gucci (@gucci) on Apr 13, 2017 at 2:52am PDT

 

The line is heavily influenced by the black youth of the 60s, including England’s Northern Soul movement, the campaign, which is appropriately titled “Soul Scene,” also tips it hat to “Made You Look,” an exhibition focused on “black masculinity” and “dandyism” at London’s Photographer’s Gallery, according to a release.

Set in the rich and colorful dancehalls of the Mildmay Club in London, a short preview of the #GucciPreFall17 campaign film, launching soon. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.

A post shared by Gucci (@gucci) on Apr 13, 2017 at 5:36am PDT