How to Find Your Foundation Shade Match

Choosing the right foundation is possibly the hardest makeup decision we ever make. In the past, we discussed the benefits of each foundation formula, and how to choose the right foundation for your skin type. So today, we want to give you a few tips on how to choose the right foundation shade match.

Visit our Partners

foundation shade match at retail partner
Credit: @helenebruland

Finding your foundation shade match is always easiest when done in-person. We have hundreds of retail partners across the U.S. with knowledgeable staff who can help color match your skin. They’re also great sources for makeup tips personalized for your specific skin care needs. Find a retail partner near you!

Take our Foundation Shade Finder Quiz

foundation shade finer quiz screenshot

If you aren’t able to make it to one of our partner retail locations, then head to our website and take the Foundation Shade Finder Quiz. This quiz will help you find the right foundation formula and shade in seconds by answering a few questions.

Beauty Advisors


foundation shade match on medium skin model

You’ve taken our Foundation Shade Finder Quiz, but still, have questions. Fear not, our Beauty Advisors are a call or email away! These beauty experts (and superheroes, in our eyes) are available to answer all your product questions, help you choose the right foundation formula and shade, and even hand pack all of your orders. They’re true multitasking mavens!

You can contact our Beauty Advisors at (877) 869-9420 or

Learn More About Foundations

Want to learn more about buying the right foundation? Read these other articles to brush up on your Foundation Education:

  • Learning About Different Foundation Formulas
  • Finding the Best Foundation for Your Skin Type


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foundation tips, liquid foundation, loose powder foundation, mineral foundation