Instagram is taking away one of its key features next week and folks aren’t too happy about it. The head of Instagram, Adam Mosseri, announced that the number of likes a picture receives on IG will now be shown only to the account user and not to their followers.
“Right now, we’re testing making like counts private, so you’ll be able to see how many people liked a given photo of yours or a video of yours, but no one else will,” Mosseri announced Friday at Wired25 according to NPR.
Mosseri explained that he wants to help shift the focus of the younger generation and encourage them to focus more on connection and not the attention they receive.
“It’s about young people,” Mosseri said. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”
Instagram has already tested this out in other countries, including Australia, Canada, Brazil and Italy.
Mosseri said he is looking forward to what the public has to say about this change.
“Heads up! We’ve been testing making likes private on Instagram in a number of countries this year,” he tweeted. “We’re expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!”
The feedback about hiding likes has been mixed. While some don’t understand why IG is forcing this change on its users, others are questioning why users see likes as so valuable.
Nicki Minaj also sounded off about it and said the change is more of a money move.
nicki on her live speaking about instagram taking away likes for more money!! always speaking facts @NICKIMINAJ u never lie pic.twitter.com/WrKHxNmTQY
— taes baby mama | txt outsold bts (@integritae) November 9, 2019
There’s no word on how long they will be testing this new feature out. Take a look at some of the reactions below.
Instagram is getting rid of the “likes”? time to go back to real life ??? niggaz finna spazz
— juicy j (@therealjuicyj) November 9, 2019
Instagram should give you the choice to hide your likes if you would like to.. the app shouldn’t force you to do it.
— Skai (@skaijackson) November 9, 2019
Instagram needs to fix their stupid ass algorithm before thinking about taking likes away. There’s no reason I should be seeing posts from 4 days and hours ago all over my timeline when I know people I follow have posted something in the last 20 minutes but it’s not on my tl
— . (@lanifeli_) November 9, 2019
The Instagram “likes” going away is kinda funny cause that’s where some of you girls get your confidence from ?
— Adri (@_adriiiixoxo) November 9, 2019
Nicki’s argument, from what I just read regarding this Instagram likes thing, is typical of a celebrity or social media influencer who uses the platform to get paid. This isn’t for anyone to complain about honestly, that’s their app and they can do whatever they want with it.
— Monique ?? (@PriSSyDaVina) November 9, 2019
Instagram taking away likes !!!…. Smh someone needs to make a new social media app
— Thatbemair (@2slitherd) November 9, 2019
Instagram taking away likes benefits them and takes power and money away from influencers and individuals who’ve willed a career through social media
— KAl-el (@DDoss3) November 9, 2019
, Removing likes from Instagram defeats the purpose of the app
— zeusfavoritebitch? (@__TripleOG) November 9, 2019
Instagram is gonna go down if they really do remove the likes button, hate to see it
— Fritz Victor (@fritzinchase) November 9, 2019
Ppl with “brands” that don’t have a website other than IG aren’t serious about their craft to me. Instagram crashes literally every other week and now they taking away likes. Why don’t you have a domain of your own just in case?
— Brandito ?? (@BGtheDon_) November 9, 2019
Instagram isn’t getting rid of analytics. You can still see your likes and insights, and brands/agencies can still access that info / request it from you, which most of them already do anyway.
Why does anyone care if other people can see your likes ?
— Kingsley (@kingsleyyy) November 9, 2019
Heads up! We’ve been testing making likes private on Instagram in a number of countries this year. We’re expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!
— Adam Mosseri (@mosseri) November 9, 2019
We’re currently running a test that hides the total number of likes and video views for some people in the following countries:
✅ New Zealand pic.twitter.com/2OdzpIUBka
— Instagram (@instagram) July 17, 2019