With Fenty Beauty continuing to fly off shelves, there’s no denying this is one celebrity beauty line that lives up to it’s hype. While it might have been expected that anything with Rihanna’s name on it would sell out fast, it’s not just the association with the singer that’s contributed to the line’s success; it’s the successfully executed mission of inclusiveness that has consumers rushing to purchase all 40 shades of foundation offered. But because that dedication to diversity is what most of the conversation concerning Fenty has centered on, it seems Make Up For Ever is feeling a way.
Yesterday, the premium cosmetics brand posted a photo of their extensive Ultra HD Foundation line on Instagram, writing: “40 shades is nothing new to us.” The brand went on to add, “Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone…”
40 shades is nothing new to us -?- Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone. . .
#makeupforever #motd #lotd #makeupinspo #flawless #beyou #ultrahdgeneration
A post shared by MAKE UP FOR EVER OFFICIAL (@makeupforeverofficial) on Sep 25, 2017 at 1:00pm PDT
The caption was clearly a response to all of the (much-deserved) attention Fenty has received as of late and, of course, Rihanna made note of the shade and responded accordingly, writing on Make Up For Ever’s post: “Still Ashy.”
#ClapBackSeason: Earlier we told y’all how people were dragging #MakeUpForever for a post they made regarding their 40 shades of foundation #Rihanna just joined in on the drag fest ??? #FentyBeauty
A post shared by The Shade Room (@theshaderoom) on Sep 26, 2017 at 2:35pm PDT
And then she came back four minutes later to note the brand is clearly “Shook.” Oh, how we’ve missed clapback Rihanna.