So, Gucci might be on to something here.
The Italian luxury brand caught the attention of many when they posted a series of videos featuring only black models on their Instagram account. Tagged with the hashtag #GucciPreFall17, we’re actually pretty sure that it’s a sneak peak of their upcoming collection. And will all of the faces gracing the videos, we’re super excited to see the outcome!
There’s nine total videos of which were captured during an audition in London, featuring nine black female and male models. The models were asked a variety of questions ranging from “What’s your spirit animal?” to “What does it mean to have soul?” They were even asked to flaunt their dance moves so we’re assuming the campaign will incorporate some sort of dance.
There has yet to be any word on the campaign, but the posting of these videos has us really, really excited about what Gucci has up their sleeve for next season.
See the videos of the models’ audition below.
Franck, 20. “I dance afro beat, afro house, jerk, turfing… a mix of everything.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 5:05am PST
Camille, 21. What’s your spirit animal? “I’d say an elephant.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:58am PST
Zen. What’s your spirit animal? “A dolphin because a dolphin is very intelligent, I would say a tiger but that’s so cliché.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 7:05am PST
Chauncey, 23. “My spirit animal is a tiger, I like the fact they are very observative and very vicious.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 11:46am PST
Sharifa, 22. “My spirit animal would be… you know baby giraffes they can be a bit awkward sometimes because they are growing into their legs.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017
A video posted by Gucci (@gucci) on Jan 26, 2017 at 4:26pm PST
Jonah. What’s your spirit animal? “A bull because that’s my birth sign, so I consider that my spirit animal.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 10:13am PST
Abdulaye. “Soul is what you bring to the table in terms of inner flair.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:41pm PST
Akua. Why is the bumblebee your spirit animal? “Because it creates things that are sweet and represent sensuality as well as pollinating new life.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 12:41pm PST
Alton, 19. What does it mean to have soul? “It means to be you in the purest form.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.
A video posted by Gucci (@gucci) on Jan 26, 2017 at 9:00am PST
